Fine'ry Launches ACOTAR Fragrance Line Inspired by Sarah J. Maas

The new collection reimagines four of Fine'ry’s top-selling perfumes—Flower Bed, No Prince Required, Ultra, and The New Rouge—with exclusive packaging tied to the series. Each scent corresponds to a specific element of the fantasy universe: Flower Bed is presented as the scent of the High Lady of the Night Court, while Ultra represents the power of Rhysand. The collection also highlights settings like the City of Starlight and the Moonstone Palace through specialized aromatic profiles.

Piyush Jain, CEO of parent company Maesa, described the partnership as a way to bridge the gap between literary storytelling and consumer products, making sophisticated fragrances accessible to the series' vast fanbase. Samantha Chang, VP of IMG Licensing, noted that scent plays a critical role in grounding the emotional experience of the books, allowing readers to engage with the narrative beyond the page. The products retail for $29.99 and are currently available at Target locations and online, with plans for a broader retail rollout across Amazon, Walmart, and other national chains throughout the holiday season and into 2027.