FROPRO Snacks Scales National Presence to Nearly 400 Whole Foods Stores

The rollout brings the brand’s signature flavors—Birthday Cake, Salted Pistachio Crunch, Chocolate Chip Cookie Dough, and Toasted Mallow—to shelves across the Florida, South, Northeast, Mid-Atlantic, Midwest, Southwest, and South Pacific regions. While availability varies, the Mid-Atlantic, Midwest, South Pacific, South, and Florida markets will stock the full four-flavor lineup. These bars, which pack 9–10 grams of protein, are positioned in the refrigerated section to maintain quality, though they remain shelf-stable for on-the-go consumption.

Founder Matt Williams, who has been sober since 2010, developed the original recipe during his early recovery. Alongside CEO and co-founder Chelsea Williams, he has built a company that actively employs individuals in recovery. The Boca Raton-based brand differentiates itself from traditional, gym-focused protein bars by prioritizing a snackable, craveable profile. This retail surge represents the company’s most significant growth milestone since its inception, highlighting the rising consumer demand for refrigerated, clean-label snacks.