Xiangfeng Village Turns Courtyard Living into a Rural Tourism Hub

The village has become the primary set for the reality show "From Far Lands to China's Farmlands," which recently drew 420 million online views. Participants in the series acted as "new farmers," renovating traditional houses to blend international aesthetics with local rural culture. Beyond the architecture, the initiative highlights a shift in visitor expectations, moving toward immersive experiences like herbal hot pot, intangible cultural heritage workshops, and artisanal coffee service.

Changsha County officials are now leveraging this momentum to formalize the "courtyard economy" model. The strategy focuses on converting underutilized property into sustainable consumption hubs, catering to a growing demand for micro-vacations. With participants from Malaysia and Georgia choosing to settle in the area permanently, the project serves as a practical blueprint for how remote villages can attract both tourism and long-term investment by highlighting local life.