The awards, presented annually by Travel Weekly, celebrate excellence in marketing, design, and service within the travel sector. Dream Vacations took home Gold in the Web Marketing category for its Agent Directory, which optimizes search visibility for advisors. Additional Gold honors were awarded for the company's destination certification programs in Alaska, Hawaii, and the Caribbean, as well as for its CLIA-recognized training curriculum, which marks the first time a Premier Agency Member has earned elective credits for franchise-led instruction.
Silver awards underscored the agency’s focus on modernizing the advisor experience. The franchise was recognized for its integration of AI tools designed to streamline marketing and operations, alongside its Travel Book Club, an initiative that uses cultural storytelling to boost client engagement. Drew Daly, senior vice president and general manager, noted that these initiatives are intended to provide network-wide competitive advantages. The judging panel, composed of industry experts, evaluated the entries against established benchmarks for innovation and professional development.
Comments (0)
No comments yet. Be the first!