MINISO Launches First International SUPER MINISO Concept in Canada

The new storefront acts as a destination for collectors, integrating themed displays with a massive inventory of licensed merchandise. Beyond traditional retail, the space merges fashion, beauty, and travel goods with exclusive IP collectibles. By abandoning the typical separation between lifestyle basics and novelty items, the store encourages a fluid discovery process where daily necessities sit alongside character-focused collections.

This Canadian expansion features high-profile debuts, including the full Naruto collection and the Stitch Hit Snooze Series, with upcoming releases from Demon Hunter, Chiikawa, and Marvel. The move follows a series of aggressive growth markers in Canada, including the record-breaking opening at West Edmonton Mall in November 2025. This Mississauga site is just the beginning of a broader rollout; MINISO plans to open four additional locations across Canada by November, including further SUPER MINISO branches in Winnipeg and Montréal, alongside a flagship MINISO LAND in Toronto. This strategy signals the company’s intent to cement its position as a global IP-led retail powerhouse.