The Margate location at 3340 NW 62nd Avenue divides its space into eight distinct, transportive zones. Each area utilizes thematic architecture and design to create specific environments, ranging from the Brooklyn Bridge-inspired "Babe Cave" for women-only training to the celestial "Lunar Escape" designed for meditation and recovery. Other zones include a South Beach-themed glute training area, a theater-style cardio space, and a Pilates studio modeled after a Balinese resort.
Founder and CEO Travis LaBazzo intends for the concept to disrupt the monotony of conventional gym layouts. By consolidating specialized training—such as reformer Pilates, sauna, and cold plunge therapy—into a single $29.99 monthly membership, the brand aims to compete with high-end boutique fitness studios that typically charge significantly higher premiums. Despite the focus on immersive design, the facility maintains a heavy emphasis on traditional strength training, offering a full suite of pendulum squats, leg presses, and plate-loaded machines to cater to serious lifters alongside casual gym-goers.




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