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Sur La Table partners with Uber Eats for nationwide kitchenware delivery

Sur La Table partners with Uber Eats for nationwide kitchenware delivery

Kitchenware retailer Sur La Table is expanding its reach by joining the Uber Eats marketplace, allowing customers across the United States to order cooking essentials for on-demand or scheduled delivery. The move signals a broader shift in the platform's strategy to capture non-food retail segments before the holiday season.

The partnership integrates Sur La Table’s inventory into the Uber Eats application, providing users with rapid access to appliances and tools. Dan Goldman, President of Sur La Table, noted that the collaboration aims to support home cooks during immediate, time-sensitive moments by leveraging the logistical infrastructure of Uber’s delivery network.

Nathan Bernheim, Head of Retail Partnerships at Uber, described the addition as part of a wider effort to diversify the app's offerings beyond prepared meals. The companies anticipate the service will see increased usage as consumers seek convenient options for last-minute gifts and specialized equipment during the upcoming peak shopping period.

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