The two-day festival featured a sprawling marketplace with more than 350 booths, where brands like BAPE, Fear of God, and Gallery Dept. debuted exclusive collaborations. Artistic Director Playboi Carti dominated the weekend, culminating in a headline performance that followed surprise appearances by his 00pium collective throughout the show floor. Product drops remained a central draw, with limited-edition releases including the Satoshi Nakamoto x Vans collection and a highly sought-after run of 1,000 pairs of Lil Yachty’s Concrete Boys x Nike sneakers.
Programming focused on the year’s cultural benchmarks, including live debates on the defining albums and streamers of 2026. Drake’s ICEMAN was named Album of the Year, while IShowSpeed secured the title of Streamer of the Year. Beyond the music and debates, the floor hosted a diverse roster of celebrity entrepreneurs, from Kai Cenat’s VIVET line launch to a gothic-themed pop-up by North West. Following the successful Los Angeles engagement, organizers confirmed the festival will expand its international footprint with a scheduled edition in Hong Kong on March 21–22, 2027.




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