7-Eleven and Xbox Merge Virtual and Real-World Pit Stops

The Horizon Meets update transforms the game’s Japanese map into a hub for car culture, centering on an interactive konbini parking lot. Players can deck out their avatars in store-clerk apparel, collect a virtual tamago sando, and utilize new prop packs to recreate their own storefront scenes. Beyond the screen, the partnership incentivizes real-world traffic: 7Rewards and Speedy Rewards members who purchase Xbox gift cards at participating locations receive a free Slurpee and an exclusive Toyota GR-Supra livery for their in-game garage.

Raghu Mahadevan, Executive Vice President and Chief Digital and Information Officer at 7-Eleven, noted that the collaboration aligns the brand’s identity as a pit-stop destination with the high-octane nature of the game. For fans looking to carry the aesthetic offline, a limited-edition apparel line featuring streetwear-style hoodies and accessories has launched on the 7Collection website. The promotion, which includes the in-game Toyota livery and loyalty rewards, runs through October 27, 2026.