Natural Grocers pledges 1% of World Food Day sales to organic watchdog

The initiative invites shoppers to support the nonprofit’s work in investigating the organic marketplace and protecting the integrity of labeling and production standards. Raquel Isely, vice president of marketing at Natural Grocers, noted that the event emphasizes the impact of individual grocery purchases on the broader food system.

Based in Lakewood, Colorado, the retailer maintains a network of 175 stores across 22 states. The Cornucopia Institute, an independent watchdog funded primarily by private donations, uses such partnerships to fund its policy advocacy and consumer resources. Melody Morrell, executive director of the institute, stated that the campaign functions as an investment in sustainable agriculture, helping to keep independent organic farmers on their land and fostering demand for high-quality food brands.