SIMKHAI Adopts Croissant Pay for Integrated Online and In-Store Shopping

The integration went live on September 11, coinciding with the brand's Spring/Summer 2027 runway show. SIMKHAI now offers the payment solution both through its e-commerce site and at its SoHo flagship store on Mercer Street. According to company data, over 6,600 Croissant members already own SIMKHAI pieces, providing a ready base for the new payment ecosystem.

John Howard, CEO and Co-Founder of Croissant, noted that the platform addresses the rising costs of luxury customer acquisition by focusing on member spending power. The system allows users to apply credit from sold items or accumulated rewards toward new purchases, with brands incurring costs only when a transaction occurs. Martin Vestre, Chief DTC Officer at SIMKHAI, emphasized that the move is part of an ongoing effort to deepen engagement and introduce the brand to a wider audience through innovative discovery channels.