Ernesta Expands Custom Rug Retail to Mill Valley

The Mill Valley location serves as a physical hub for the brand’s expanding West Coast footprint, following the success of its Santa Monica debut. Beyond showcasing the latest Earth Tones and Modern Geometry collections, the showroom provides specialized services including white-glove delivery and precision installation for stair runners and custom-cut configurations. Customers can work directly with local design experts to navigate complex sizing requirements that often challenge residential projects.

Jennifer Parker, Chief Sales Officer at Ernesta, noted that the region’s focus on craftsmanship aligns with the company’s business model of rapid, to-the-inch production. Since its founding in 2022, the company has scaled to 13 locations nationwide. The new site at 800 Redwood Hwy Frontage Road, Suite 703, operates seven days a week, catering to a clientele that prioritizes bespoke interior elements over mass-market alternatives.