Olyzon Launches Agentic Orchestration Platform at Advertising Week

The advertising industry, particularly within Connected TV (CTV), currently suffers from disconnected workflows where marketers must manually navigate multiple consoles and reports. Olyzon’s technology acts as an orchestration layer that sits atop existing infrastructure, including The Trade Desk, Amazon DSP, and DV360. By deploying AI agents to handle cross-platform budget allocation and optimization, the platform shifts the human role from manual execution to strategic decision-making.

According to CEO Jules Minvielle, the platform connects systems that previously lacked interoperability, allowing for real-time campaign adjustments. Partners such as Universal Ads, Vibe, and DoubleVerify have integrated with the system to provide verified data and inventory access directly within the planner's workflow. Early adopters like InterMedia Advertising report that the platform significantly reduces the time spent on spreadsheet analysis and manual bidding, enabling teams to refocus on creative strategy and high-level campaign management.