Coast Counties Peterbilt Enters Nevada Market With Reno Acquisition

The Reno operation will maintain its focus on truck sales, service, parts, and PacLease offerings while benefiting from the expanded resource pool of its new parent company. Mike Sorensen, president of Coast Counties Peterbilt, noted that the move is aimed at bolstering the existing local team and leveraging the infrastructure built by the previous ownership under John Phillips.

This consolidation reflects a shift in the regional commercial trucking landscape, as Coast Counties seeks to scale its support network for fleet operators in Northern Nevada. By incorporating the established Reno dealership, the company aims to enhance service consistency and logistics support for regional freight operators, ensuring that the transition remains seamless for existing clients.