The centerpiece of this collaboration is the Viridian Dragon Unicorno figure, distinguished by its iridescent metallic finish. Production is strictly limited to 3,006 units, with 50 figures released daily at the tokidoki booth #4333 during the four-day event. Attendees can access the full product range via an on-site QR code.
Beyond the convention floor, the collection arrives at Books-A-Million and 2nd & Charles stores throughout the first week of October. The broader release includes limited runs of 1,088 units per item, spanning hardcover journals, enamel keychains, magnetic bookmark sets, collectible pin buttons, and metallic stickers. Erica Graf, Vice President of Merchandising at Books-A-Million, noted that the partnership leverages the brand's established following to bring exclusive, high-demand items to the retail market. Co-founders Pooneh Mohajer and Simone Legno emphasized that the design reflects a blend of power and mystery, intentionally crafted to resonate with the community gathered at the New York event.
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