Thomas’ Expands Breakfast Lineup with New Protein-Rich Baked Goods

The expansion introduces two distinct items designed to fit into active routines. The Protein English Muffins provide 8 grams of protein per serving, maintaining the brand's signature texture while offering a base for both savory and sweet toppings. Meanwhile, the Protein Seeded Bagel Thins cater to those seeking a lighter alternative, packing 10 grams of protein and 4 grams of fiber into each serving. Both products are sold in 6-count packages.

Lissa Peña, Director of Marketing for Thomas' at Bimbo Bakeries USA, noted that the company identified a clear opportunity to modernize its most iconic staples. By integrating higher nutritional content into existing favorites, the brand hopes to provide shoppers with more flexibility in their daily diets. These releases represent the latest effort by the company to align its portfolio with evolving nutritional goals without sacrificing the quality associated with the Thomas’ label.