Tequila Centinela Accelerates U.S. Expansion Through Distribution Deals

The expansion strategy centers on key regional alliances designed to anchor the brand in competitive spirits markets. Centinela has tapped Reyes Beverage Group for operations in Florida and Texas, Manhattan Beer & Beverage Distributors for New York, and Johnson Brothers for Nevada. Further reach into the Midwest and South is supported by agreements with Capitol-Husting in Wisconsin, Savannah Distributing Co. in Georgia, Morales Beverage Group in California and South Carolina, and InterTrade in Illinois, with Nebraska’s Handcrafted Wine & Spirits joining the network later this month.

Armando González, Vice President and Managing Director USA, noted that the company is building market presence through partners who align with the brand’s long-term identity. Beyond physical retail, the brand has launched a direct-to-consumer platform, tequilacentinela.shop, to facilitate sales in eligible states. The house maintains one of the industry's largest aging capacities, with roughly 60,000 to 68,000 American white-oak barrels currently in use, supporting a portfolio that ranges from unaged Blanco to the flagship extra añejo.