The Very Group deploys AI agents to sharpen e-commerce personalization

The partnership aims to shift the company away from static, generic web experiences toward a model that adapts to visitor context. Made With Intent’s proprietary AI agent optimizes hundreds of intent combinations, learning which experiences drive engagement for specific users. This allows The Very Group to serve unique offers and personalized payment options at the exact moment they are most likely to convert.

Early performance metrics suggest the strategy is yielding immediate commercial gains. Sarah Hanna, Digital Director at The Very Group, reported that the partnership has already driven a 20% increase in revenue per customer within specific strategies during the first month of implementation. David Mannheim, founder of Made With Intent, noted that the collaboration provides his team a scalable lever to move beyond one-size-fits-all retailing, finding new growth through real-time responsiveness.