Suzanne Collins and Lionsgate Launch Hunger Games Global Fan Challenge

The campaign invites fans to participate in several ways, including direct donations, which will be matched dollar-for-dollar by Suzanne Collins and Charles Pryor. Participants can also send messages of support to front-line humanitarian workers or engage with the Zero Hunger Generation, a youth-focused program that provides educational and service-oriented opportunities for students and young professionals.

Barron Segar, President and CEO of World Food Program USA, highlighted that the initiative aims to transform fan engagement into tangible relief for the 260 million people currently experiencing severe hunger worldwide. Beyond donations, the program includes a character-based quiz designed to connect fans with real-world advocacy efforts. The campaign will utilize social media, television public service announcements, and cast-led messaging to mobilize support through the end-of-year giving season.