Mark Entner, CEO of PSQ Productions, intends to emphasize family-oriented experiences this year by streamlining admission through new flexible passes. The centerpiece of the 2026 expansion is the Holiday Light Trail, which guides visitors through the Peppermint Tunnel, the Singing Forest, and the Aurora Snowfall Walk. Guests will also find the Grand Cove, where illuminated trees and a starfield provide a backdrop for seasonal photography.
Beyond the light displays, the festival offers several premium upgrades. The new 20,000-square-foot Bounce Land includes obstacle courses and mini-golf, while the Snowflake Summit ice tubing attraction now features a fast-pass option to bypass standard queues. Visitors seeking a more secluded experience can reserve private fireside igloos, which accommodate up to 10 people and provide dedicated fire pits and exclusive catering. Early bird pricing for all admission tiers remains available online until November 10, with the festival running through January 3, 2027.
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