Tesco Pilots Virtual Try-On as Global Retailers Embrace Tech Overhauls

The trial is part of a comprehensive refresh at the Sandhurst store, which now features updated changing rooms and a specialized service hub to streamline returns and checkouts. While Tesco focuses on digital fitting rooms, other major retailers are tackling different operational challenges. Walmart CEO John Furner recently issued an open letter clarifying the company's stance on AI and pricing, pledging that the retailer will not use customer data or shopping urgency to adjust prices. Meanwhile, H&M has overhauled its onsite search across 60 markets by switching to an intent-driven model, reporting an 80% reduction in soft exits.

Efficiency remains a primary driver for investment. JD Sports has reached a milestone in its RFID program, with 2,700 stores now live across the globe, while Iceland Foods is deploying Retail Insight’s AI-powered WasteInsight to mitigate food waste. In the electronics sector, JB Hi-Fi is scaling its use of Vusion’s digital shelf-edge technology. These moves underline a consistent trend: retailers are increasingly integrating cloud-native platforms and automation to manage inventory and staff communication, as evidenced by Paul Smith’s completed Sitoo integration and Halfords’ launch of the Blink-powered internal platform, Pulse.