Via Carota Refreshes the Cosmopolitan with Sparkling Twist

The new arrival marks a strategic pivot toward the growing consumer appetite for sparkling RTD options. Clocking in at 11% ABV, the cocktail aims to strip away the labor of traditional mixology—no shakers or garnishes required. For co-founder Rita Sodi, the addition of bubbles serves to accentuate the tart, citrus-forward notes that define the classic original, ensuring the drink remains balanced rather than cloying.

This launch follows a period of rapid brand momentum, spurred largely by the viral success of the company’s French 75 on social media. President Ryan Giunta noted that the surge in organic interest underscored a broader shift in drinking habits, where convenience no longer necessitates a compromise on quality. The Sparkling Cosmo is now rolling out to retailers nationwide, including Total Wine and select Trader Joe’s locations, priced at $23.99 for a four-pack.