Sports Research Debuts Creatine Mix at Costco

The new drink mix delivers 5 grams of micronized creatine monohydrate alongside 1,000 milligrams of electrolytes per serving. By blending these two categories, the company seeks to replace bulky tubs and scoops with convenient, single-serve stick packs. The formula features a four-electrolyte blend of sodium, potassium, magnesium, and chloride, and holds certifications from Informed Sport, the Non-GMO Project, and the Clean Label Project.

This release is anchored by the "Hydrate Responsibly" campaign, which emphasizes the intersection of music, fitness, and lifestyle. Following the product's high-profile debut at the Country Splash Cabo festival, the strategy focuses on integrating wellness into existing social routines rather than keeping it confined to the gym. According to Mike Pedersen, Chief Operating Officer of Sports Research, the product is designed specifically to match how people live today.

The 30-count variety packs, featuring Watermelon, Lemon Lime, and Tropical Punch flavors, are currently rolling out to select Costco locations. Additional distribution is available through Amazon, TikTok Shop, and the company’s own website, where a 16-count pack including Red Grape is also offered.