Kumail Nanjiani Leads New Special Litter Unit in Tidy Cats Campaign

Nanjiani serves as the lead agent alongside rookie partner and content creator Jordan Howlett. The duo investigates a series of domestic incidents, treating everyday litter box failures as high-stakes felonies. The series, which premiered October 1, 2026, is currently streaming across Tidy Cats’ Instagram, TikTok, and YouTube channels.

To bridge the gap between digital content and physical experience, the brand is hosting a one-day pop-up event in New York City. The “Litter Crimes HQ” at 45Grand in SoHo opens its doors on October 2 from 11:00 a.m. to 7:00 p.m. Visitors can participate in interactive missions and meet adoptable cats provided by Petfinder. According to Marilyn Renner, a product development expert at Tidy Cats, the campaign focuses on the brand's Performance+ line, specifically the Active Clean, Power Clump, and Tidy Feet formulas designed to resolve recurring maintenance issues for pet owners.