Alison Durant Joins Mark43 as Chief Marketing Officer

Durant arrives at a pivotal moment for the New York-based company, which provides records management and computer-aided dispatch systems to more than 300 public safety agencies. CEO Bob Hughes highlighted her track record in aligning marketing organizations with product strategy as a critical asset for the firm’s next phase of expansion. Previously, Durant served as CMO at EngageSmart, where she guided the company through its 2021 initial public offering, and held leadership roles at LogMeIn and Oracle.

At Mark43, her mandate involves sharpening the company's go-to-market strategy and deepening integration between customer insights and commercial execution. Durant noted that the firm’s existing foundation in public safety technology provides a unique opportunity to scale its platform and reach a broader range of state, local, and federal agencies. Her arrival signals a push to unify the company’s outreach as it integrates the capabilities gained through its recent acquisition of ForceMetrics.