Located at 4051 Stone Mountain Highway, the new club brings the brand's 3.0 gym design to Georgia. The facility features a diverse range of training spaces, including Olympic platforms, a HIITZone, and dedicated studios for group fitness, cycling, and hot yoga. Beyond the workout floor, the site offers a recovery area with HydroMassage and full-service saunas.
During the October 3 Cyber Sale, the first 500 sign-ups will receive exclusive merchandise and training discounts. The launch serves as a significant economic addition to the Lilburn area, with management expecting to create over 70 local jobs ranging from club leadership to personal training roles. According to Tony Scrimale, CEO of CR Fitness Holdings, the expansion reflects the company's commitment to supporting the active Atlanta community. The site will be open for public tours between 9 a.m. and 5 p.m. on the day of the sale.
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