Laura Macdonald Tapped to Lead FINN Partners Global Tech Practice

Macdonald brings over a decade of experience from Hotwire, where she served as President, Americas, and Chief Growth Officer. Her background spans international markets, including the U.S. and the UK, with a focus on integrated marketing programs for clients in cybersecurity, fintech, and AI. Her appointment comes at a period of significant expansion for FINN, which reported $50.3 million in technology-related fees in 2025. The agency currently manages a diverse portfolio of nearly 300 clients, ranging from established multinationals like Comcast and 2K to emerging innovators such as Roborock. Peter Finn noted that the firm prioritized finding a leader capable of navigating the complex demands of today's market. Macdonald plans to align her tenure with the agency’s "work hard, play nice" culture while focusing on aggressive growth in the tech communications space. She cited the firm's willingness to invest in new service offerings and global expansion as primary drivers for her decision to join the leadership team.