UrVenue Wins GGB Technology Award for Guest Experience Innovation

The award, presented during the Global Gaming Expo at The Venetian Expo in Las Vegas, centers on the successful deployment of UrVenue’s technology at Golden Nugget Lake Charles. By integrating the software into its sportsbook, the resort now allows guests to reserve specific seating while providing staff with centralized tools to manage premium inventory. Joseph Florentino, Vice President of Marketing at Golden Nugget Lake Charles, noted that the platform creates a seamless experience for visitors while offering the resort greater flexibility in managing high-demand spaces.

Beyond individual sportsbooks, the technology addresses a broader industry challenge: monetizing non-gaming assets such as cabanas, lounges, and dining venues. Tracee Nalewak, Chief Growth Officer at UrVenue, stated that the award validates the company's mission to unlock revenue streams that were previously difficult for operators to merchandise. By digitizing these touchpoints, resorts gain visibility over capacity and pricing, while guests gain a clearer path to booking their preferred resort experiences.