The expansion relies on Balanced Body Reformers, blending contemporary Pilates techniques with functional athletic training. By embedding these studios directly into its clubs, Fitness International allows members to layer Pilates sessions onto their standard routines of strength training and cardio. This model prioritizes convenience and value, positioning the specialized sessions as a supplementary offering rather than a standalone boutique experience.
Jill Hill, President of Club Operations at Fitness International, noted that the member response has been strong since the initiative began. The company views this growth as a cornerstone of its broader strategy to renovate clubs and modernize amenities. With over 600 total locations across North America, Fitness International intends to continue scaling this boutique-in-club approach to meet rising demand for comprehensive, multi-disciplinary wellness options.
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