Curve Dental Appoints Rick Hansen to Newly Created Chief Customer Officer Role

Hansen brings over 15 years of experience in scaling post-sales organizations, including senior leadership roles at Weave and Instructure. His mandate at the Alpharetta-based company involves bridging the gap between high-touch human expertise and AI-driven automation. By consolidating disparate functions like account management and onboarding, he aims to reduce service handoffs and accelerate the time it takes for new practices to realize value from the platform.

This executive appointment follows the company's recent $200 million commitment to research and development, signaling a push to improve customer retention as the firm supports more than 6,000 locations. CEO Dave Cormack emphasized that the strategy is to leverage technology for routine tasks, freeing up human staff to address complex clinical and operational challenges. Working alongside long-time executive Kristen Smith, Hansen will act as a primary advocate for user feedback, ensuring that client data directly informs future product development and service delivery cycles.