Las Vegas Tequila Brand Abuelitos Launches Nationwide E-commerce

Crafted in Amatitán, Jalisco, and rooted in Las Vegas, the brand emphasizes a production model where 90 percent of the distillery workforce consists of local women. The tequila is produced from 100 percent agave with no added sugar or additives, reflecting a commitment to heritage and sustainable craftsmanship. Each bottle is hand-labeled in Mexico before distribution.

The current portfolio features two expressions: a mineral-forward Blanco and a Reposado aged four to six months in American oak bourbon barrels. The Reposado achieved a 98.2 score at the 2025 Las Vegas Global Spirits Awards, securing titles for Best Reposado, Best Tequila, and Best Agave Spirit in Show. Founder and CEO Cesar Rodriguez, who established the company to honor his grandparents, intends for the national expansion to coincide with the holiday season, allowing consumers outside of Nevada to access the product through the company’s website.