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JB Hi-Fi adopts Vusion digital shelf technology for Australian stores

JB Hi-Fi adopts Vusion digital shelf technology for Australian stores

Australian electronics retailer JB Hi-Fi is deploying Vusion’s digital shelf-edge technology across its domestic store network following a successful pilot phase. The move aims to modernize store operations and enhance staff efficiency, with a parallel rollout also scheduled for the company’s entire New Zealand footprint.

The integration leverages native compatibility with existing Cisco Meraki wireless infrastructure, a strategic choice intended to minimize new hardware requirements. By utilizing current network assets, JB Hi-Fi expects to simplify the implementation process while reducing operational costs and the environmental impact of the deployment.

Cameron Trainor, Managing Director at JB Hi-Fi Australia, noted that the platform provides a scalable foundation for store teams to strengthen execution and support customer service. Pierre Demoures, SEVP and COO at Vusion, emphasized that the agreement highlights how connected infrastructure allows retailers to modernize without compromising the unique in-store experience.

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