Healthy Options Expands AI-Driven Supply Chain Tech in Philippines

The retailer, which first adopted RELEX forecasting tools in October 2025, is now deploying advanced modules to address the complexities of its growing operations. By shifting away from manual, spreadsheet-based pricing, the company aims to balance competitive market positioning with margin protection using real-time price elasticity data.

Fresh produce management remains a primary focus of the upgrade. The new tools are designed to reduce food waste and maintain product availability, ensuring the retailer's inventory matches its premium quality standards. By centralizing forecasting, replenishment, and pricing on a single AI-driven platform, the business expects to synchronize its commercial operations more effectively. Romy Sia, Managing Director at Healthy Options, noted that the expanded capabilities provide the speed necessary to navigate shifting market demands while maintaining a high-quality customer experience.