RIMAN Scales K-Beauty Reach to 22 Markets

The company’s European operations now encompass seven nations, supported by a London-based headquarters that handles business training and regional logistics. By maintaining operational hubs in the United Kingdom and Germany, RIMAN aims to stabilize its supply chain and customer service across the continent. Meanwhile, Ecuador joins a Latin American portfolio that already includes Mexico, Chile, Colombia, Peru, and Costa Rica. The Mexican office continues to serve as the primary infrastructure backbone for the region’s development.

Youngsu Hwang, Chief Sales Officer at RIMAN, emphasized that the strategy focuses on building long-term leadership and regional capabilities rather than mere market entry. Founded in 2018, the firm leverages its proprietary Giant BYoungPool™ ingredient—a protected Centella asiatica cultivar—to differentiate its skincare and wellness offerings. As the company advances this global platform, it intends to sustain growth by integrating research and development directly into its international sales model.