Japanese Brand &honey Launches Nationwide at Ulta Beauty

The debut features six core products split between two specialized collections. The Deep Moist line focuses on intensive hydration, while the Melty Moist Repair range targets frizz-prone and difficult-to-manage hair. Each collection includes a shampoo, treatment, and hair oil, priced at $23 per item.

By emphasizing a three-step ritual—cleansing, conditioning, and finishing—the brand aims to replicate the precise, performance-driven approach common in Japanese beauty routines. Each formula centers on honey as a primary ingredient, selected for its natural moisturizing properties and paired with botanical extracts. This partnership with Ulta Beauty provides the brand with a significant footprint, marking a major milestone in its ongoing international expansion.