The project serves as a test case for how brands can bridge the gap between online content and the in-store experience. Screenix representatives noted that the initiative highlights the importance of partnerships in creating more engaging environments for shoppers. This deployment is part of a broader trend of retailers experimenting with high-tech visual solutions to capture consumer attention.
Beyond LolaLiza, other major retailers are accelerating their own technology trials. Tesco is currently piloting AI-powered virtual try-on tools at its Sandhurst Extra location, allowing customers to visualize roughly 1,500 F&F clothing items. Meanwhile, in Shanghai, JD.com is preparing to open its 12,000-square-metre 101HOME flagship, a premium lifestyle destination integrating smart home robotics and curated design spaces. In the logistics sector, Norwegian platform VILLOID has contracted StrongPoint to install a large-scale AutoStore Pio facility, aiming to bolster its fulfilment capacity by 2027.
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