VoCoVo recruits former Aldi and Ocado executive Ben Serrano

Serrano, who previously held executive roles at Aldi UK and Ocado Group, expressed enthusiasm about re-entering the retail space and reconnecting with industry peers. His arrival at VoCoVo coincides with a significant operational rollout for the firm, which recently finalized a partnership with home and garden retailer The Range.

Following a successful one-store trial, The Range is now deploying VoCoVo’s Series 5 Pro Headsets and Call Points across its entire 283-store network. The system aims to replace traditional loudspeaker announcements with instant, hands-free communication between staff, allowing for faster stock checks and more responsive customer service. According to store management, the technology has already streamlined internal workflows and improved the efficiency of click-and-collect operations. VoCoVo CEO Beth Worrall noted that the partnership demonstrates the potential for substantial cost savings and service optimization through integrated communication solutions.