The partnership, announced by Express Wash Concepts CEO John Roush, features the "Victory Drive" campaign. Following every Steelers regular-season home win, registered fans can claim a free signature Clean-est Ultra wash, valued at $28, at any local branch. The initiative also provides incentives for the Wash Smart Unlimited Club, including monthly discounts and Steelers Pro Shop gift cards for early subscribers.
This business alignment carries a historical footnote: Jim Baker, the owner of the Pleasant Hills property currently housing a Clean Express site, is the same individual who secured the game ball during the 1972 playoff game featuring Franco Harris. For Baker, the marriage of the two brands feels like a natural extension of his long-standing ties to the team.
Beyond consumer perks, the collaboration focuses on regional philanthropy. For every new membership sold through the promotion, Clean Express will donate $10 to the United Way of Southwestern Pennsylvania, with the Steelers matching that contribution up to $5,000. This expansion coincides with a rapid growth phase for the car wash operator, which currently manages 13 Greater Pittsburgh locations and expects to reach 20 sites by the end of 2026.
Comments (0)
No comments yet. Be the first!