Benigno brings a background rooted in retail technology, having previously served at x-hoppers’ parent company, Wildix, and Gartner. Since joining the firm in 2025, he has focused on scaling the company’s communication solutions, which are designed to streamline retail productivity. The collaboration with Ace Hardware represents a significant expansion for the brand, positioning its technology within the operations of one of the world’s largest hardware cooperatives.
In his statement, Benigno emphasized the role of data-driven communication in modern retail, describing the new partnership as a milestone for the company’s evolution. X-hoppers was recently recognized in the RTIH Retail Technology Hot 100 list, highlighting its growing influence in the omnichannel landscape. The firm continues to target retailers seeking to bridge the gap between digital efficiency and in-store associate performance.
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