Adina Iliescu joins Sainsbury’s to lead marketing technology

Iliescu’s new remit at Sainsbury’s covers the company's customer and marketing technology teams, including the Nectar loyalty programme and the Pollen retail media platform. In a statement regarding her move, she noted that she is focused on applying her background in data transformation to a business that plays a central role in the daily lives of consumers.

Reflecting on her departure from Diageo, Iliescu highlighted the experience gained while building consumer brands through the integration of technology and data. She has already begun her transition into the role, emphasizing the significant opportunity to shape the future of the retailer’s digital customer touchpoints.