Kingfisher upgrades profit outlook as AI-driven sales strategy takes hold

The company’s shift toward data-centric retail is yielding tangible results, with AI-driven personalisation efforts generating approximately £100 million in sales—a 16% increase. Digital engagement remains a central pillar of the firm's strategy, as e-commerce penetration reached 22% of group sales. Customers utilizing the company's mobile apps are proving particularly valuable, spending roughly 14% more than those who shop through traditional channels.

Operational efficiency is also being bolstered by a suite of productivity tools, including the Fabric platform, which serves to streamline content creation and improve search engine performance. The retailer is scaling its rapid fulfillment capabilities, evidenced by a 50% surge in Screwfix Sprint deliveries. Looking ahead, Kingfisher plans to deepen its digital integration by implementing natural language search at B&Q and introducing agent-enabled shopping experiences to its online platforms.