The installation marks a shift toward interactive, dynamic content within the physical shopping environment. By utilizing specialized spatial display technology, the avatar provides a visual layer to the store, moving away from static displays to offer shoppers a more engaging way to view clothing lines in real-time.
Representatives from Screenix described the project as a move to transform standard digital signage into inspirational content. The rollout relied on a collaborative effort involving Samsung Display Solutions, DOBIT, and the retailer’s own internal teams to ensure the technology functioned seamlessly within the boutique layout.
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