Lagardère Travel Retail brings AI skin analysis to European airports

The system utilizes AI to perform rapid skin assessments, evaluating 12 distinct concerns including texture, hydration levels, firmness, and radiance. Upon completion of the analysis, shoppers receive tailored product recommendations from a curated catalog of 200 items across 11 international brands. Those who engage with the tool are also offered incentives, such as discounts delivered via QR code.

Lylian Vignau, Chief Commercial & Digital Officer at Lagardère Travel Retail, noted that the technology aims to bridge the gap between digital convenience and physical retail expertise. The deployment places a specific emphasis on the growing demand for K-Beauty products, with Rome’s airport locations already showcasing four specialized brands. By integrating this diagnostic layer, the retailer seeks to offer a more relevant shopping experience while assisting staff in delivering precise, data-backed beauty advice to passengers.