TMGM and Chelsea FC Expand Partnership into Middle East

Since 2023, TMGM has served as the club's official online forex and CFD trading partner. The relationship reached a high point in 2026 when the company became the first brand to feature on the back of Chelsea men’s match shirts during an FA Cup fixture. Beyond kit visibility, the partnership has facilitated player appearances, including visits by Cole Palmer and João Pedro to the company's Sydney headquarters, and exclusive fan events featuring former captain John Terry.

Moving into the new term, the expanded agreement grants TMGM broader regional rights, covering brand visibility at home fixtures and a suite of digital content featuring current players and club legends. The collaboration will continue to emphasize the "Trade like a lion" campaign while leveraging Chelsea’s infrastructure to provide clients with hospitality access at Stamford Bridge and the Cobham training ground. Both organizations aim to utilize this expanded footprint to deepen engagement with emerging audiences across the Middle Eastern market.