Donatella Versace Joins REVOLVE for New Independent Fashion Venture

Donatella will serve as Chief Creative Officer, overseeing the venture's identity and product development. The initiative intends to move beyond traditional retail, prioritizing community engagement and content-driven experiences over standard transactional models. By leveraging REVOLVE’s consumer intelligence and operational scale, the project aims to translate cultural trends directly into commerce.

REVOLVE co-CEOs Michael Mente and Mike Karanikolas described the collaboration as an opportunity to build a distinct brand from the ground up, utilizing their established global network of creators and influencers. While the specific name and initial beauty product lineup remain under wraps, the company confirmed that the rollout will begin in the coming months. The venture represents a significant shift for the designer, who has spent nearly three decades shaping the global fashion landscape, as she now pivots toward a platform-based model built for the next generation.