Moore, who previously served as Director of Software Engineering, announced the promotion via LinkedIn. Reflecting on his tenure, he noted that the move represents his first appointment to the CTO role, emphasizing his intent to shape the broader technology landscape for the beauty retailer. He credited his advancement to the ongoing support of CEO Andy Lightfoot and CMO Emma Simpson-Scott, alongside the contributions of his engineering team.
His elevation comes at a time when retail technology leadership is under increased scrutiny, a theme set to be central at the upcoming 2026 RTIH Innovation Awards. The event, scheduled for November 4th at The HAC in London, aims to spotlight the evolving role of technology executives in navigating the complexities of the modern omnichannel retail environment.




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