This synchronization, effective since September 18, bridges the gap between the retailer’s independent website, mobile app, and its social commerce presence on TikTok. Users in the US can link existing profiles or create new ones to secure 50 welcome points, further tying the brand's mystery-box fan base into a unified rewards structure.
While the brand streamlines its digital operations, it continues to refine its brick-and-mortar strategy in London. Pop Mart recently shuttered its Soho location, directing customers to its nearby flagship on Charing Cross Road. That site, which opened in April, spans 5,090 square feet and serves as the brand's largest UK store, featuring a mezzanine level and the immersive Twinkle Twinkle Fairground experience.
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