Popilush Moves Flagship Store to Las Vegas Strip

The relocation aims to capture high-traffic footfall by embedding the brand within one of the city’s most significant retail hubs. The space features dedicated styling zones designed to showcase the company's signature size-inclusive dresses and bodysuits, allowing customers to engage with the brand's built-in shapewear technology firsthand. To drive initial engagement, the company is offering tiered discounts through September 20, including $30 off orders of $150 or more.

Operating partner Luran Hou noted that the move is intended to align the brand with the fast-paced lifestyle of visitors on the Strip. By shifting to this high-visibility location, the company seeks to deepen its physical presence beyond its digital roots. Under CEO Eve DeMartine, the brand continues to emphasize its core philosophy of combining aesthetic fashion with structural support for its diverse customer base.