Christophe Parcot takes charge at European Media Marketplace

Parcot brings over 25 years of experience across the European technology and advertising sectors to the role. Previously serving as Head of Yahoo EMEA and global COO at Teads and Ogury, he currently operates as a Senior Advisor to McKinsey and runs the consultancy Sixt5 Partners. Having contributed to the coalition’s working group since its inception, he is now positioned to oversee governance and strategic alignment among a diverse membership that includes T Advertising Solutions, Equativ, Experian, and Vinted.

His primary mandate involves bridging the gap between the marketplace’s initial ambition and tangible commercial results. The initiative aims to provide advertisers with first-party data and direct access to premium supply across the open web, including display, video, and retail media channels. By streamlining these connections, the coalition seeks to eliminate intermediary costs and drive higher revenue for European media and data owners. As the organization moves forward, Parcot will focus on proving this value proposition through active market testing and real-world campaign execution.