Mazda Partners with TeamSnap to Reward Youth Sports Coaches

The campaign, developed in collaboration with the sports management platform TeamSnap, aims to highlight coaches who build confidence and character in young athletes. Mazda North America CEO Tom Donnelly emphasized that the initiative focuses on those who foster long-term growth through genuine care rather than competitive results alone.

To launch the effort, Mazda will award five coaches with a brand-new Mazda CX-90 through a partnership with Good Morning America. Beyond these awards, the program offers a wider incentive package: coaches who purchase a new Mazda vehicle can receive a $250 discount, matched by a $250 donation from the automaker to fund their team's essential needs. Families interested in nominating a coach who has made a significant impact on their community can submit entries through the official nomination page until October 18.